How Your Business Can Earn More Through Social Media

Gibson Perez

Finance Lifestyle Tips

Mar 28, 2021

If your business isn’t online yet, you’re missing out on a lot of sales. Not only contactless transactions are essential in this time of a pandemic, but the online presence of businesses is an inevitable adaptation to the future-forward world. Social media have transformed our lifestyle, and so should your business, too.

Create an online account for your business now, learn the trends, and you will see how your business can earn more with social media. Here’s how:

1. Showcase your products

Social media platforms are made for users to share what they want: pictures, interests, and other things. If you have a business, this is your opportunity to showcase your products or services. Each platform has different metrics in getting your posts seen by users. Hashtags, keywords, and engagement are just a few of those you need to study about social media marketing. In a larger picture, you need to understand the factors to virality and have the technical knowledge on social media management, campaign ads, and search engine optimization.

2. Share quality digital content

Sharing content about your brand online, however, comes with careful planning. You should not always focus on featuring your brands, but also provide content in line with the products or services you offer that will benefit the users to make an informed decision in buying them. This builds your expertise which results in customer patronage and trust.

For examples:

  • Financiers share tips on how to improve your credit profile
  • Restaurants show the value of eating together with your family
  • Beauty and wellness companies demonstrate a make-up session
  • Tech brands compare the features of the latest gadgets released

Be it a funny skit or informative, your content should reflect your brand identity and values. All it takes is your creativity on how to present it in a way that will catch the people’s attention and have a lasting impact. Understand the content format for each platform:

  • Tiktok is fit for snappy and creative videos
  • YouTube is more suitable for videos of various formats and purpose
  • Instagram is best for aesthetic visuals
  • Facebook is also good for sharing blogs, news, and other content

3. Conduct offline and live events or courses

If your company has established its credentials for the industry it stands for, you can expand your profitability beyond your products and services. Depending on what you offer, you can conduct paid webinars, crash courses, and other events that can be held online or offline. Moreover, if you have an account that has a great number of followers (for example YouTube), it gets monetized the more views it gets. On the other hand, live events allow other companies to run ads in your event. Other platforms such as Tiktok, Kumu, or Twitch have this feature enabling the viewers to send you a form of donation that can be converted into a currency that establishments accept as payment.

4. Run campaign ads

Campaign Ads is not technically a way to earn money from social media, but it helps you reach a wider range of audience than a normal post could. Though this requires cost, proper launching of campaign ads can beneficially impact your account views, conversions, and of course, company profit. Ads platforms are present in all the popular social media sites such as Facebook, YouTube, Instagram, and Tiktok. With a specific target audience, you get to showcase your products and services to your potential customers. Running paid traffic will cost you a bit more than your usual budget, but an effective campaign will help you sell more of your products and services.

5. Connect with influencers

Like campaign ads, this is not a direct way of earning from the social media platforms, but it is an effective way of increasing your brand awareness and online presence. This is redefined version and a crossover of the Personality and Testimonial advertising propaganda, where experts and celebrities are not the sole sources of information, but anyone in the social media who has established a name, number of following, and even fandom.

Social media personalities are often referred to as influencers. For example, a vlogger who became popular for his or her out-of-the-country travels may become an endorser of travel essentials from a particular store. He/she has gathered a huge number of followers on his/her and that figure is something to capitalize by businesses in getting customers or selling the brand. For a startup, this is more affordable than getting a big star to endorse your products.